Instagram explained: IGTV vs IG Stories vs IG Reels

If it seems like there is a new feature to learn every time you open up your Instagram app, then you’re not alone.  Earlier this year, Instagram launched its new Instagram Reels feature, a new content format that enables Instagram users to create and share short-form video content to followers in a new dedicated … Read More


Real Estate Networking While Social Distancing

This pandemic might be dragging on…and on…but real estate business isn’t stopping. In fact, with more than 17,500 homes under contract and 57,444 homes for sale in the Chicagoland MLS,* it’s safe to say that the market shows no signs of the typical seasonal slowdown.

In between the showing appointments and closing dates, real estate agents and attorneys can use this time to reach out to clients, contacts and connections. There are plenty of options for real estate networking, even when you can’t do it face-to-face.

With social distancing guidelines in place, here are a few ways you can network virtually to check in and stay top of mind.

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2020 Housing Market on the Mend

As we enter into the second half of 2020, the public is eagerly awaiting the year to be over and for life to return to normal. 2nd Quarter GDP showed the economy contracted by 32.9%, but added 4.8 million jobs with the national unemployment rate falling to 11.1%. In IIllinois, the unemployment rate fell to … Read More


Listen Up! Our Favorite Real Estate Podcasts

Social media should educate, entertain and inform, but generating relevant content to keep your followers engaged can be challenging. Enter Podcasts.  Podcasts, similar to radio broadcasts, offer a new channel to inform your audience about industry relevant content, insights into specific topics and people and also position the host as an industry leader. Podcasts … Read More

How to Start A Real Estate Podcast

Podcasting as a marketing vehicle is growing rapidly. Real estate podcasts will be utilized more as social distancing restrictions continue and people look for new ways to connect with their clients, colleagues and peers. As a real estate agent, if you want to develop increased credibility and following, a podcast will help by showcasing … Read More

LinkedIn Tips for Real Estate Agents and Attorneys

Social media, as we all know, is a must-have marketing tool for real estate agents and attorneys and LinkedIn should be an important part of your game plan.  Unlike Facebook, Instagram or Twitter which are designed for consumer connections, LinkedIn is designed entirely for business to business connections. On LinkedIn, you can manage your … Read More

Instagram basics for real estate agents and attorneys

Welcome to Instagram. With over a billion active users each month, Instagram is one of the best places for real estate agents to get listings noticed and connect with current and prospective clientele. For real estate attorneys, Instagram is where you’ll find networking opportunities with real estate agent clients and prospects.  While Instagram is … Read More

Quick Tips to Help You Master Video Communications

With stay-at-home orders in place through the end of May, many of us are adapting to a “new normal,” which includes new video communications tools and technologies to help us do business. In a world that now consists of webinars, Zooms, Hangouts, FaceTimes and virtual happy hours, there are dozens of resources available to … Read More


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