The start of a new year represents hope, opportunity, and the chance to reaffirm your goals. Almost half of Americans make New Year’s resolutions, and they can be a great way to stay motivated and focused on achieving your dreams.
For real estate professionals, setting specific business-oriented objectives for 2024 will set you on the path to reaching your desired outcome. Here are some of our favorite resolutions for the coming year that are sure to maximize your success in this ever-evolving industry.
Develop a game plan
An innovative business and marketing plan is essential for getting ahead of the competition and successfully targeting potential customers. For the upcoming year, resolve to create an effective strategy that encompasses multiple platforms such as social media, email, and in-person events.
You don’t have to spend a fortune to get impressive results from your marketing efforts. Filming and editing short, catchy videos on your phone doesn’t cost a thing and it’s the most popular and compelling type of content with consumers today. Just be sure to pay attention to your production values, as your videos won’t have as much impact if they’re hard to see or hear.
Network, network, network
Maintaining a strong and energetic ecosystem is an essential element of any successful real estate venture. Commit to attending more industry events, participating in educational sessions, joining local groups, and taking advantage of every chance to meet new potential partners and clients.
If you specialize in a particular area or neighborhood, it’s smart to form relationships with local business owners and influencers. Connecting with your community through volunteer work (and sharing information about these causes on social media) is a stellar way to expand your reach and generate valuable leads.
Technology is becoming increasingly important in this industry. Become more tech-savvy by learning new software and adopting the latest tools.
As the digital transformation continues, more platforms will emerge that are specifically designed for the unique needs of the real estate business. Consider adding 3D virtual walkthroughs to your listings — studies show that these properties close 31% faster and sell for a higher price.
AI-enhanced customer relationship management systems let you effortlessly stay in touch with your clients, as well as leverage mountains of data you didn’t even know existed into actionable sales plans. Many of these applications are free or have a very affordable subscription fee.
Increase customer satisfaction
Make improving the customer experience your top priority in the upcoming year. Providing concierge-level service and exceeding expectations whenever possible is the most effective method of building your brand and getting more referrals.
Communication is key. Listening to your clients and truly understanding what they want will help you become more proactive. You’re the expert they depend on to close the deal on the perfect home for their loved ones. Customers who feel their agents empathize with and value them will be more than happy to send all their friends and family to this knowledgeable local expert.
In these uncertain economic times, helping people save money and get the best deal is vital to the success of your real estate business. Improving your negotiation skills will give you a competitive edge and ensure consistent customer satisfaction.
Set aside time for yourself
It’s easy to get caught up in the hustle and bustle and forget to take care of your own needs. Schedule time to relax and unwind in order to stay mentally and physically healthy.
Real estate pros work crazy schedules and are expected to be “always on.” This pressure to perform can result in stress and anxiety. That’s why it’s critical to devote a chunk of each day to developing your own self-care rituals. Whether it’s yoga class, a massage, or relaxing in the tub with a thrilling novel, these acts will improve your mood and your overall well-being.
Learn something new
Ongoing education is essential for success in today’s business world. Make a resolution to become a lifelong learner this year, and take a deep dive into mastering a new language, technology, or marketing technique.
Training your brain keeps you agile and more prepared to face any challenges that arise. There are countless online courses on virtually any topic you find enriching, with many available right on your phone. Dedicating time to personal growth makes you a more interesting and successful agent and business owner.
Organization is the key to running a successful real estate business. Managing your time effectively helps you get more done. Tools like CRM software, task management platforms, and mobile transaction apps keep you running smoothly.
The new year is a great time to start fresh and focus on improving and expanding your reach. By setting specific and achievable goals, you’ll stay motivated and on track to achieving your desired outcomes. Make sure to keep your resolutions front and center throughout the year and don’t forget to reward yourself for meeting your KPIs.
Working with a trusted partner like Landtrust Title Services also gives you a distinct advantage. We offer a variety of services and resources specifically tailored to help you deliver an amazing client experience. Find out more — reach out today!