Real Estate Business Development vs Client Servicing: What You Need to Know

The real estate industry landscape is constantly shifting. Consumer demands change daily, markets go up and down, and new technologies and best practices appear practically every day. 

One of the most crucial ways to ensure your success stays constant is by focusing on two key permanent goals: business development and providing exemplary customer service. Your strategic plan should offer a balance between these functions to attract and retain superlative clients.

Ready to learn more? Here’s everything you need to know about increasing your profitability and creating strategic, long-lasting partnerships.

New Opportunities for Growth

The ongoing digital transformation is giving real estate professionals an array of exciting tools when it comes to establishing your brand, marketing, and networking

Whether your firm is a tiny startup or a sole proprietorship, you can still reach an amazing number of potential clients and create an active and supportive fan base with the help of some easy-to-use and affordable online tools.

In the old days, you had a Rolodex full of business cards, you spent hours cold calling potential leads, or perhaps you mailed fliers or even went door to door. 

Social media, AI, and marketing automation make it so much easier for a small business to reach more people with way less hassle, so you can focus on what really matters — creating a brand that truly resonates with your target audience.

Evolving Your Client Services

Technology also enables companies to deliver more individualized customer service by collecting detailed data you can use to relieve their pain points. Every time you interact with a client, you can learn more about their preferences so you can solve their problems before they know they have one. 

People want instant gratification, and they want omnichannel support. This means you should be prepared to quickly answer emails, phone calls, a Facebook Messenger chat, Instagram, or a tweet. 

If that sounds overwhelming, you can use customer relationship management software to help you stay on top of valuable customer feedback and build a stellar reputation. 

These high-tech solutions will help you maintain the level of service your clients deserve while automating many maintenance tasks and giving you more time to dedicate to generating new business.

SWOT Analysis for Brainstorming Biz Development

This is a process that’s incredibly beneficial for any sized business, organization, or project. If you’re not familiar with the term, it stands for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

You’ve heard the term “play to your strengths,” but have you actually identified them? Why should people come to you for their real estate needs? What makes you unrivaled at what you do? One of your main strengths should always be going above and beyond for your clients.

When it comes to your weaknesses, it’s not always easy to admit them. Metrics from your social media campaigns and customer feedback can help you find the areas that need improvement.

We’ve previously discussed some exciting new opportunities related to new technology, but it also pays to do extensive research into your particular market and become something of a subject matter expert. How well do you know the neighborhoods in which you work? Are you active in these communities? Are you networking with other local business owners and exploring partnerships?

Determining your threats and examining them closely gives you the knowledge to defeat them. 

What factors could threaten your real estate organization? Increasing competition, bad word of mouth, and uninformed financial decisions can all have a negative impact on your bottom line.

A timely SWOT analysis will help you build your business book, but how you care for your current clients will ensure you build upon that base. They’re your most important resource when it comes to organic growth.

Leveraging Your Ecosystem

Word of mouth is one of the most powerful (and inexpensive) advertising tools in existence, but some people don’t feel comfortable directly asking for referrals.

If you’re consistently providing top-notch customer service, you’ll get them, don’t worry. But it doesn’t hurt to make it rewarding and as easy as possible for your clients to refer their friends and family

You should also adopt a partnership mindset. The traditional buyer-seller relationship is no longer relevant and to thrive in today’s market you need to be more customer-centric than ever

What’s the best way to get started? Put yourself in their shoes and map out every step of your user experience. 

If you’ve dealt with a service provider who won’t give you a quick, clear answer or you’ve been stymied by a company’s slow, outdated website, you know how frustrating it can be. Don’t force your clients to jump through the same hoops. 

The smoother you can make the user experience (UX), the more likely you are to receive enthusiastic feedback and referrals instantly.

Creating value for your customers is vital. You can do this in several easy ways:

  • Identify your target audience and adjust your marketing strategy to match their expectations
  • Prioritize quality over price
  • Always deliver a positive experience
  • Reward loyalty and showcase your top clients
  • Provide relevant, useful content and customer education
  • Get involved in your local community

These moves will help you build a resilient ecosystem and cherished relationships that result in higher revenue and happier customers.

Increase Your Reach

Working in the real estate industry is certainly never boring, especially in these times of constant change. 

It’s easy to get hyper-focused on either client servicing or business development and let the other side lag behind. You can ensure that your business thrives by investing your time and energy equally in both attracting new leads and providing concierge service for your current clients. 

Establishing yourself as a compassionate, knowledgeable, and authentic brand with a defined area of expertise will increase your value proposition exponentially.

It’s also critical to partner with a trusted organization to help you reach your goals. We feature a full spectrum of services that will ensure you’re able to deliver on your promises, every time. 

Reach out today to see what Landtrust Title Services can do for your business! 

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