Podcasting as a marketing vehicle is growing rapidly. Real estate podcasts will be utilized more as social distancing restrictions continue and people look for new ways to connect with their clients, colleagues and peers.
As a real estate agent, if you want to develop increased credibility and following, a podcast will help by showcasing your industry expertise and help position you as a trusted leader. As a beginner, it’s important to understand the fundamental elements of hosting a podcast.
Understand Why
For real estate agents or lawyers, starting a podcast allows you to connect with your local – and even national – audience. It’s a great medium to connect with leaders, entrepreneurs and potential clients looking to become homeowners.
Before you start your podcast, ask yourself what your goals are and why you want to start your podcast. Podcasts are great for sharing information, connecting with your existing audience and reaching new audiences.
Podcasts will not make you famous or get you hundreds of new clients overnight but they are a way to gain credibility in your field. For your podcast to be successful, you’ll need to invest in the proper equipment, software, branding and marketing.
Equipment & Software
Podcasting will require planning and equipment.
Two of the main resources you will need to get started is a quality microphone and headphones. Podcast Insights recommends the Audio Technica for beginners.
For recording and editing software there are free tools, like GarageBand and Audacity. In addition, if you have an existing Adobe Creative subscription, there is a feature called Adobe Audition that many podcasters find helpful as they get started.
REAL ESTATE PODCAST Branding is Key
To establish a podcast brand, it’s important to create episodes on a specific day each week, bi-weekly or even once a month. It doesn’t matter how often you podcast, but it matters that you create a schedule and stick with it.
This will create consistency with your followers so they’ll know when to listen in. You know how you look forward to those episodes of your favorite HGTV show? You want your listeners to feel like that! It’s also important to plan a length for each episode and try to stay within that range.
Finally, creating a memorable, on-brand podcast name that includes industry keywords. You want your title to be memorable, but also to rank prominently in online searches.
PROMOTE YOUR REAL ESTATE PODCAST
As with other types of social media marketing, it is going to take some effort to attract an audience. Promote your podcast to your clients, potential clients and industry colleagues wherever you are currently having the most success with digital marketing.
Promote your podcast on your personal brand website, blog, e-newsletter and social media platforms like LinkedIn, Facebook and Instagram. Share a teaser each week the day before your episode reminding listeners to tune in, then post the recording afterward so that anyone who couldn’t tune in live has a chance to listen.
Another way to promote your podcast is to invite other local industry leaders to be guests on your podcast. Not only does this enhance your podcast by making it more diverse and interesting, but your guests will probably share their interviews on their own social and online platforms, helping themself and you attract more listeners and grow your online network.
Although starting your podcast will take time, energy and resources, podcasting can go a long way in establishing thought leadership and growing your professional brand.
Be sure to tune into Steve Kaempf’s People, Not Titles podcast and if you have any questions about starting your own podcast, drop us a comment or message any time.