chicago real estate trends

2021 trends for Chicago real estate agents to watch

For Chicago real estate agents, the housing market in 2020 finished strong with record-low mortgage rates, relocations made possible by remote work and a desire for more space to live and work. Although the Chicago real estate market presented some challenges this year, it ended on a positive note. The National Association of Realtors … Read More

chicago real estate

How to generate real estate leads on social media

“I’ve been posting every day, but I”m not generating any social media leads.”  If that sentence sounds like something you’ve said before, then we have you covered!  If you feel like you spend hours each week posting your listings to Facebook and Instagram but it’s crickets on every post, we have a few things … Read More


Communication tips for LinkedIn in 2020

LinkedIn is more than just a job search engine. Although it may seem like job-seekers and recruiters dominate the platform, LinkedIn is a social network full of opportunity for any real estate agent. While it is true that many people log on to LinkedIn when they are in business mode, LinkedIn also has an … Read More


Instagram explained: IGTV vs IG Stories vs IG Reels

If it seems like there is a new feature to learn every time you open up your Instagram app, then you’re not alone.  Earlier this year, Instagram launched its new Instagram Reels feature, a new content format that enables Instagram users to create and share short-form video content to followers in a new dedicated … Read More


Real Estate Networking While Social Distancing

This pandemic might be dragging on…and on…but real estate business isn’t stopping. In fact, with more than 17,500 homes under contract and 57,444 homes for sale in the Chicagoland MLS,* it’s safe to say that the market shows no signs of the typical seasonal slowdown.

In between the showing appointments and closing dates, real estate agents and attorneys can use this time to reach out to clients, contacts and connections. There are plenty of options for real estate networking, even when you can’t do it face-to-face.

With social distancing guidelines in place, here are a few ways you can network virtually to check in and stay top of mind.

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2020 Housing Market on the Mend

As we enter into the second half of 2020, the public is eagerly awaiting the year to be over and for life to return to normal. 2nd Quarter GDP showed the economy contracted by 32.9%, but added 4.8 million jobs with the national unemployment rate falling to 11.1%. In IIllinois, the unemployment rate fell to … Read More


Listen Up! Our Favorite Real Estate Podcasts

Social media should educate, entertain and inform, but generating relevant content to keep your followers engaged can be challenging. Enter Podcasts.  Podcasts, similar to radio broadcasts, offer a new channel to inform your audience about industry relevant content, insights into specific topics and people and also position the host as an industry leader. Podcasts … Read More

How to Start A Real Estate Podcast

Podcasting as a marketing vehicle is growing rapidly. Real estate podcasts will be utilized more as social distancing restrictions continue and people look for new ways to connect with their clients, colleagues and peers. As a real estate agent, if you want to develop increased credibility and following, a podcast will help by showcasing … Read More


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