To forge a successful path in the world of real estate, agents need to wear many hats and juggle a wide variety of tasks, from marketing and networking to in-depth market research and intense negotiations.
However, the most important aspect of this business is attracting new clients and keeping your current ones engaged.
It’s crucial for busy brokers to streamline their workflows and maximize their productivity so they have more time to invest in the client experience. Here are some cutting-edge ideas especially geared for today’s industry pros to ensure you’re operating at peak efficiency.
AI and Automation
One of the biggest time-wasters for agents is having to repeat the same actions over and over again, like sending follow-up emails to potential buyers or updating sellers on the status of their listings.
By automating these repetitive tasks, brokers can free up time for more important activities, like building relationships with clients or generating new leads. It’s relatively simple to set up automated email campaigns triggered when specific events occur, like when a new listing goes live or a property goes under contract.
New developments in AI-driven content creation like the ChatGPT platform can help you spend a lot less time writing listings and social media posts. But a word to the wise: always review any text produced by AI before sending it to your audience. Robots are no replacement for human discernment.
Leverage Even More Tech
Client relationship management (CRM) software is a must-have tool for anyone in this business who’s looking to manage their outreach efforts more effectively.
With a CRM, agents can store all their customer information in one central location, making it easier to keep track of communication history and stay ahead of the game. These affordable (or even free) CRM programs make it easier to prioritize your prospecting without having to sift through countless pages of emails or notes.
There are other industry-oriented technologies available that can help agents increase their efficiency. Exciting virtual tour platforms make it possible to conduct showings without having to be physically present, which saves a ton of time and effort. These tools also help you produce eye-catching and popular content for social media.
Real estate transaction management software dramatically decreases the amount of paperwork you have to deal with on a daily basis. It can also give your profitability a boost and ensure your accounting is problem-free.
Similarly, e-signature software can simplify the contract signing process, making it possible to complete the process quickly without the need for so many in-person meetings, which makes your brand more appealing to out-of-state or foreign buyers.
The Value of a Support System
Working with a team or an established brokerage can offer invaluable mentorship and support for new agents looking to conquer their workload and free up time to focus on more profitable activities.
Setting clear goals and learning how to prioritize tasks is vital for building an efficient real estate business. When you’re just starting out, managing your time effectively is a big challenge. With so many tasks to complete, it can be difficult to know where to start, or which tasks are most pressing.
To overcome this, set clear goals for the day, week, or month, and prioritize accordingly. This will help you focus on what’s important and avoid getting bogged down in less important tasks.
Organization is key to streamlining workflows and improving the client experience. Invest in systems designed to help you get and stay organized like calendar and task management apps. Keep track of appointments and deadlines effortlessly, manage your unruly to-do list, and ensure that you don’t get distracted and forget something important.
Communicating regularly with your active clients builds trust and ensures that they feel informed and in the loop throughout the buying or selling process. While automation makes it much easier to reach out to more people than ever before, quality, personalized messages and authentic social media content will create stronger relationships with your target audience.
Find the Right Partner
Improving your workflows and becoming more efficient lets you spend more time focusing on your audience and your goals. It’s also a key part of developing a strong value proposition that helps you scale revenue growth.
While the latest real estate tech stack plays a critical role in industry success, the most important thing you can do to guarantee the best client experience is to work with a team you can rely on.
We offer agents and attorneys an array of resources and services that help you deliver a seamless closing to your customers. Find out what we can do for your business — reach out today!