For real estate and title professionals, there are numerous social media platforms out there that you can use to promote and grow your business. But two of the most popular ones — Facebook and Instagram — are owned by parent company Meta. While content generally still needs to be catered to specific audiences depending on the platform or type of media, having these two platforms under one roof can make leveraging your Facebook and Instagram pages even easier from a business perspective. Whether you have yet to harness the power of social media or are looking for easy ways to maximize your reach, here are a few tips to get started.
Register as a Business to Establish Credibility
Rather than using a personal account, having a dedicated business page lends credibility to your business in a few ways. With a consistent brand identity and username registered as a business account, you’re establishing a consistent and professional presence across social media sites as well as protecting yourself against attempts at fraud or impersonation. Of course, you should never use your social media account to conduct any official business, transfer funds, or exchange sensitive personal information — this should only ever be communicated via secure, verified official channels.
Take Advantage of In-App Tools
Having a dedicated business page not only lends credibility to your business but also offers unique tools that are not available on a personal social media page. Facebook and Instagram both offer built-in marketing tools like ads and analytics, and with a Meta business account and connected pages, it is easy and affordable to create your own campaigns, review analytics, and better understand your audience.
Each time you post, you’ll be able to review valuable analytics in real time, including audience demographics, reach and engagement metrics, content performance, and follower trends. You can even see how your business performs in comparison to others in your industry. These metrics can help you determine the type of content to produce and what strategies will be most effective in growing your business.
Make Connections and Create Collaborative Content
While tools and analytics tools are a great aspect of social media, it’s also a place where you can make direct connections and get real feedback from peers, professionals, and clients. Use your social media pages to follow, connect, and interact with other title professionals, attorneys, real estate agents, developers, builders, loan officers, and any other relevant industry professionals or thought leaders. Both Instagram and Facebook also include features that allow you to “collaborate” with other accounts — this means that any content you create together will appear on both of your pages, potentially increasing the reach and audience for both of you.
Get Feedback and Share Testimonials
Clients today are more research-oriented and internet-savvy than ever, which means that having lots of positive, visible reviews holds serious weight when it comes to accruing more business. Facebook business pages come with a space for clients to leave reviews that the business owner can also respond to directly. For especially positive reviews, you can create your own graphics and reshare them on your pages as a dedicated post. Even negative reviews can be an opportunity to address a potential issue or reconnect and repair the relationship with a client. Whether you’re interacting with a client or a potential business partner, make your engagement respectful and genuine in every scenario, and use your page to share and promote insights that you find interesting or upcoming local events you plan to attend. You never know who you might connect with!
Educate Your Audience About the Value of Title Insurance
Title insurance is a one-time safeguard that protects your client’s real estate investment for years to come. As a title insurance professional, it’s crucial to uphold rigorous standards of ethics — both at and outside of the closing table. As in every aspect of your business, your social media page is another opportunity to establish yourself as a trustworthy and informed title professional.
Your social media platform is a place to not only promote your business, but to educate others about the value of title insurance and its essential role in the process of buying or selling property. At Landtrust Title, we always put people first. We’re valuable partners in the journey to homeownership, and take that role seriously, no matter what. To connect with a trusted title professional, reach out today at mylandtrust.com. Plus, you can connect with us on Facebook and Instagram!